Monthly Archives: September 2015

Find a need and fill it.

Find a need and fill it. Niche marketing. Making the haircut experience fun for kids. Melonhead.

By |September 30th, 2015|General|Comments Off on Find a need and fill it.

Marketing in today’s world

If you are even slightly interested in marketing in today’s world, 2015, please watch this video with Gary Vaynerchuk giving a speech https://youtu.be/hhkmJor69n4

By |September 26th, 2015|General|Comments Off on Marketing in today’s world

I just bought a computer on wheels

Actually my new BMW X6 has 10 onboard computers controlling everything from security, to NAV, to brakes,  to sound system, etc.  When I was in high school I took auto mechanics as an elective.  The only electronics device you needed to work on a car was a decent voltmeter.  Now I wouldn’t have the foggiest […]

By |September 23rd, 2015|General|Comments Off on I just bought a computer on wheels

Why business owners should be visible

If you are like me, when you start to notice a particular company as being hugely successful, you want to know about the person who started it or who is at the helm.  I’ve been reflecting on famous companies and how many of them have a visible and recognizable leader.  I have 2 collages here, […]

By |September 18th, 2015|General|Comments Off on Why business owners should be visible

Inbound Marketing Rising, Outbound Falling

By |September 14th, 2015|General|Comments Off on Inbound Marketing Rising, Outbound Falling

Interruption Marketing vs Permission Marketing

Traditional marketing is dying.  It is largely based on Interruption Marketing, bombardment and brainwashing.  It’s the stuff of the Madmen era.

Examples of Interruption Marketing

TV ads
Radio ads
Broadcast unsolicited email
Broadcast unsolicited fax
Cold Calling
Junk mail

Notice how people are finding ways to stop or block this type of marketing.

DVR skip ads
Netflix, no ads
Streaming music
Email spam filters
Unplugging the fax
Caller ID […]

By |September 14th, 2015|General|Comments Off on Interruption Marketing vs Permission Marketing

What Should We be asking our New Leads and Customers

You may not be old enough to remember when every business had to have at least a phone number and a fax number.  Some of that legacy is still evident even today.  But more typically, we give and ask for email address and phone number, perhaps even mobile number as a distinct thing.  Mobile phone […]

By |September 8th, 2015|Social Networks|Comments Off on What Should We be asking our New Leads and Customers

Is your website the centre of the Universe?

I have learned a lot already since starting my new venture, ElliotCafe.ca.  I have long been preaching that a business’s website was the “centre of the universe” and that social medias were like satellites revolving around the mother ship.  The ultimate goal was to bring traffic to the website using social and other backlinks as […]

By |September 8th, 2015|General, Social Networks|Comments Off on Is your website the centre of the Universe?

The best photo editing software for Mac

The best photo editing software for Mac  Afffinity Photo

I love photography and I love manipulating images, even creating them from scratch.  I had a very long relationship with Photoshop for Windows.  I was very adept with the program and even though I tried other photo editors over the years, I never found anything that could […]

By |September 8th, 2015|Useful|Comments Off on The best photo editing software for Mac

Keyboard shortcuts for Garageband

Keyboard shortcuts for Garage Band

By |September 8th, 2015|Useful|Comments Off on Keyboard shortcuts for Garageband