General

My entry into the world of Podcasting

Wow, what a cool experience it’s been getting into podcasting. A month ago I barely had any interest in podcasts whatsoever. Now it’s almost become my number one preferred way to spend any spare time I can muster up. One of my clients asked me to help him start a podcast and I did and […]

By |December 4th, 2015|General|Comments Off on My entry into the world of Podcasting

Find a need and fill it.

Find a need and fill it. Niche marketing. Making the haircut experience fun for kids. Melonhead.

By |September 30th, 2015|General|Comments Off on Find a need and fill it.

Marketing in today’s world

If you are even slightly interested in marketing in today’s world, 2015, please watch this video with Gary Vaynerchuk giving a speech https://youtu.be/hhkmJor69n4

By |September 26th, 2015|General|Comments Off on Marketing in today’s world

I just bought a computer on wheels

Actually my new BMW X6 has 10 onboard computers controlling everything from security, to NAV, to brakes,  to sound system, etc.  When I was in high school I took auto mechanics as an elective.  The only electronics device you needed to work on a car was a decent voltmeter.  Now I wouldn’t have the foggiest […]

By |September 23rd, 2015|General|Comments Off on I just bought a computer on wheels

Why business owners should be visible

If you are like me, when you start to notice a particular company as being hugely successful, you want to know about the person who started it or who is at the helm.  I’ve been reflecting on famous companies and how many of them have a visible and recognizable leader.  I have 2 collages here, […]

By |September 18th, 2015|General|Comments Off on Why business owners should be visible

Inbound Marketing Rising, Outbound Falling

By |September 14th, 2015|General|Comments Off on Inbound Marketing Rising, Outbound Falling

Interruption Marketing vs Permission Marketing

Traditional marketing is dying.  It is largely based on Interruption Marketing, bombardment and brainwashing.  It’s the stuff of the Madmen era.

Examples of Interruption Marketing

TV ads
Radio ads
Broadcast unsolicited email
Broadcast unsolicited fax
Cold Calling
Junk mail

Notice how people are finding ways to stop or block this type of marketing.

DVR skip ads
Netflix, no ads
Streaming music
Email spam filters
Unplugging the fax
Caller ID […]

By |September 14th, 2015|General|Comments Off on Interruption Marketing vs Permission Marketing

Is your website the centre of the Universe?

I have learned a lot already since starting my new venture, ElliotCafe.ca.  I have long been preaching that a business’s website was the “centre of the universe” and that social medias were like satellites revolving around the mother ship.  The ultimate goal was to bring traffic to the website using social and other backlinks as […]

By |September 8th, 2015|General, Social Networks|Comments Off on Is your website the centre of the Universe?

Elliot Café Storefront Sign

I couldn’t believe it when I saw it. I had only just created this blog name and lo and behold someone had copied my idea already. Sheeesh!! It’s hard to keep a good idea exclusive on the internet.

By |September 6th, 2015|General|Comments Off on Elliot Café Storefront Sign

Posting from my iPhone 6

now I have the WP app on my phone I am trying to do a blog post from my phone.

By |September 3rd, 2015|General|Comments Off on Posting from my iPhone 6